Energy Drunk

IT'S THE SAME FUCKING DRINK! In fact this is the rebrand from the previous one which is hilario because they're being sold now, at the same time and the rebrand happened almost a year ago. And oh my, what a depressing pastel tradwife of a rebrand this is. They're doing their absolute best to distinguish any flames of excitement for their energy drinks and blend them into the background with yer Fantas and Oasis. (Oases?).

Has no one told them their company name is Rockstar? What do you think of when you hear 'Rockstar'? A.. a rock star of course. Or at least GTA. Have the unadulterated sadacts that work there forgotten the very essence of their brand? As a designer myself I'd never blame those poor hard-working individuals because I know how these things go. It's the fault of the market researchers, the CEO, the shareholders, the government, the universe. Everyone's fault but the designers.

Anyway, the drink is exactly the same as the last one; it's fine. But a whole hefty point reduced for the creative depression it brings.